Digital Marketing Strategy for Beginners In 2021
Digital Marketing Strategy for Beginners
Digital Marketing Strategy If you’re a beginner to digital marketing and do you want to earn through digital marketing, then keep reading because I’m going to tell you how all of these work based on a decade of experience rather than just theory.
Today, I’m going to share 7 digital marketing strategies that I have personally used and gotten results with. And if there’s only one thing that you take away from this blog, it’s to not try all of these at once. Instead, pick one of these strategies, experiment, and read the blog before moving on to the next.
So before we dig into these strategies, you need to make sure that you’re adopting today’s mindset of the consumer. Today, we live in a “content first” world. People are looking for information before they buy.
So you need to really put yourself in the buyer’s shoes rather than allowing yourself to get blinded by how great you think your products and services are. The mentality you need to adopt is to help people rather than trying to cold sell them.
When you help people solve problems through free and valuable content that is relevant to your business, you reach larger audiences and build trust. The best part is that you get the opportunity to show people how your products and services can help them solve their problems and fulfill their desires and needs. Alright, so the first internet marketing strategy is blogging with SEO in mind.
Now, blogging isn’t writing about what you did today But don’t get me wrong. This kind of content can work well if you have an existing and loyal audience. But for most of us that just want to get more traffic, leads, and sales we need to intentionally target problems that your target audience wants to solve. In the world of blogging, this whole process can be summed up as a technique called keyword research.
Let me show you two clear-cut examples on how keyword research works. In the first example, let’s say you sell physical products like computer parts and accessories. What do you think future customers might be searching for in Google?
Probably questions like: Why is my computer so slow? How to build a gaming computer? How to make computer more speedy? These are all very real problems and people are looking for solutions. Now, the best part about these specific queries is that you can help people solve their problems, while integrating products from your store in the content.
The best thing about blogging for SEO is that once you rank, you’ll be getting free, consistent and passive traffic from Google. If you’re new to SEO, I highly recommend read our SEO for beginners blog, which will give you a nice overview of what SEO is, how it works, and how you can get it to work for you.